Role: Creative Lead | Art Director
Studio: Paramount + | Showtime
Photographer: Carlos Serrao
Creative Process: This docuseries provides rare access to Christian Pulisic’s life on and off the pitch. The key art reflects this behind-the-scenes approach, capturing a spontaneous moment while showcasing his status as a soccer icon.
As creative lead, I developed mood boards and decks to align with the marketing strategy and presented them to stakeholders. I also directed the talent during the photoshoot and oversaw compositing.
Agency Partner: Canyon
Role: Art Director
Studio: Paramount +
Photographer: Marcus Smith
Creative Process: We sought a fresh look that teases the dark storylines and highlights Paramount+ as the new home for the Showtime hit series.
I developed concepts through mood boards and mockups and designed multiple pieces of key art. Six hero pieces and character art were used across the campaign including out-of-home, platform, social and digital placements.
Role: Art Director
Studio: Showtime
Creative Process: To launch this satirical dark comedy about a newlywed couple balancing marriage and their HGTV show, we focused on themes of reflection and distortion with an avant-garde tone.
I developed concepts and created ensemble key art and character pieces used throughout the campaign for out-of-home, platform, and digital/social placements.
Role: Art Director
Studio: Showtime
Creative Process: For W. Kamau Bell’s docuseries on Bill Cosby’s fall from "America’s Dad" to sexual predator, we leaned into iconic imagery to capture his essence. The sweater became a central element, representing Cosby without showing his face, one of the challenges we had to overcome.
I designed several options with this image selected as the hero art. To launch the series across all media, we developed unique layouts with varied typography to fit different placements.
Acclaim
2023 Promax Award Winner
2022 Clio Award Winner
Role: Creative Lead | Art Director
Studio: FOX
Creative Process: Fox Entertainment Music sought a fresh, iconic brand identity for its Spotify and digital platform launch. I integrated the FOX logo into the design using an abstract, graphic approach that moves away from traditional corporate branding while retaining core elements. The design is also versatile, allowing for easy updates in future volumes.
After designing several visual directions, this one was selected.
Documentary key art
Season 1 character art
Role: Art Director
Studio: Paramount + | Showtime
Photographer: Kurt Iswarienko
Creative Process: We aimed to capture the forbidden romance of a male couple during the height of the McCarthy era in the 1950s. I designed the key art to emphasize the tension and secrecy of their relationship against the backdrop of the powerful DC establishment.
For the ensemble art, we built upon the theme of secrecy using the columns to obscure the cast, suggesting that everyone has something to hide
Season 1 key art exploration
Season 1 & 2 key art exploration
Season 1 key art exploration
Season 1 key art
Season 2 soundtrack exploration
Event Series key art. This art was made for the revival of the classic show and used across multiple platforms including out-of-home, digital and social.
Gold Graphis Award Winner
Season 1 key art
Documentary key art exploration
Art for social placements
Season 2 key art
Merit Graphis Award Winner
Season 1 key art exploration
Season 1 key art
This art was used across multiple platforms including digital, social and out-of-home.
Key art exploration
Season 1 key art. Used across multiple platforms including print, digital, social and outdoor.
Season 2 key art
Gold Graphis Award Winner
Created branded custom holiday graphics for use across social platforms
Key Art for the reboot on FOX
Key art exploration
Season 1 teaser poster
Season 1 key art
Key art exploration
Key art comps
Season 4 Key Art
Season 2 Key Art
Art used across multiple platforms and outdoor.
Season 1 Key Art - Gold Graphis Award Winner
These character pieces were created from my concept. The finished pieces were executed by WorksAdv. This art was widely used across all platforms including out-of-home. It had a large presence at Comic-Con with a trolley take-over.
Season 1 Key Art
Key art exploration
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Key art comps
Created branded, custom holiday graphics.
Key art exploration
Season 1 Key Art.
Art used on multiple platforms and out-of-home including a large Madison Square Garden Take-Over.
Key art comps for Ryan Murphy's new show.
Season 1 Key Art
Key art exploration
Key art comp
Key art comps
Season 2 Key Art
Key Art
Key art exploration
Key art exploration
Final season art
