Role: Art Director | Creative Lead Studio: Feld Entertainment | Situation
To launch the 148th season campaign for the Ringling Bros. circus, we wanted the creative to reflect the fun, energy, and excitement of the show. We focused on capturing authentic audience expressions and paired them with thrilling performances to create a dynamic suite of key visuals. The creative rolled out across digital and social platforms, email marketing, flyers, and out-of-home billboards. I led the art direction and oversaw the production and rollout of hundreds of assets, ensuring consistent brand alignment across every touchpoint.
