Role: Art Director | Creative Lead: Situation
To drive ticket sales for this iconic New York City attraction we developed bespoke holiday creative that showcased the experience with playful copy appealing to multiple generations of visitors. The copy played a key role in setting the fun, engaging tone, with each line presented in a unique layout. We paired it with imagery highlighting the exciting activities beyond the observatory deck, bringing the full experience of the building to life. I led the art direction and oversaw the campaign rollout across out-of-home and digital channels.
