Role: Creative Lead | Art Director

Studio: Paramount + | Showtime

Photographer: Carlos Serrao

Creative Process: This docuseries provides rare access to Christian Pulisic’s life on and off the pitch. The key art reflects this behind-the-scenes approach, capturing a spontaneous moment while showcasing his status as a soccer icon.

As creative lead, I developed mood boards and decks to align with the marketing strategy and presented them to stakeholders. I also directed the talent during the photoshoot and oversaw compositing.

Agency Partner: Canyon