Role: Creative Lead | Art Director

Studio: Paramount + | Showtime

Photographer: Carlos Serrao

Creative Process: This docuseries provides rare access to Christian Pulisic’s life on and off the pitch. The key art captures a candid moment, highlighting his status as a soccer icon while hinting at the challenges of balancing his personal and professional life.

As creative lead, I oversaw key art development by developing mood boards and decks to align with the marketing strategy and presented them to stakeholders. I also directed the talent during the photoshoot and oversaw compositing.

Agency Partner: Canyon