Role: Art Director Studio: Fox
To launch this exclusive television event from M. Night Shyamalan, we aimed to preserve the show's core mystery and sci-fi themes. By rotating the artwork so that Matt Dillon appears upside down, we suggest that nothing in this world is as it seems. The disorientation was intentional, creating a sense of unease that encourages viewers to pay closer attention, mirroring the show's plot. This campaign was executed across both out-of-home and digital platforms, ensuring a wide-reaching impact.
OUT-OF-HOME & DIGITAL PLACEMENTS
