Role: Art Director Studio: Fox
When The X-Files made its return to FOX as a special event series, we wanted to create a campaign that would reignite the excitement of long-time fans. I wanted to leverage the iconic 'X' shape as a key graphic element, using it to highlight Mulder and Scully and build anticipation for their return. This design was rolled out across a variety of platforms, including out-of-home, digital, and social
Acclaim: Gold Graphis Award Winner
Below are additional key art designs I created during the exploration phase.
